Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

This research aims to describe how social media Instagram that tourism industry players, and the tourists use during pandemic, can be utilized as a promotion tool so more people will interested in traveling again, especially era of new normal. uses qualitative approach with descriptive type data collection techniques carried out through in-depth interviews one key informant, non-participant observation, document study. The results show carrying its promotion, Glamping Ciwidey utilizes some features emphasizes certain content attract attention their target audiences. In modifying audiences’ behavior, they optimize ability influencer was involved building brand awareness interest tourists’ attraction maximizing posting reposting from influencers also visitors Insta Story Feeds. providing information such product knowledge persuading audiences visiting, utilize Instagram’s emphasize digital creation, activities view around there, implementation health protocol, infographic, repost content.
 Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing